Friday, January 22, 2010

Wind Turbines as Performative Symbols

The newly placed Wind Turbine atop Grouse Mountain became operational today. The turbine is a powerful symbol of the increasingly dominate Vancouver eco-ethos. A windmill atop one of the city's most recognizable natural vistas has a performative value that extends much beyond its primary use. The description on Grouse's page - "Our commitment to embedding the principles of sustainability into every aspect of our lives includes the pursuit of smarter and better energy alternatives to meet our needs" - applies to more than just this windmill, it delineates an emerging sense of commercial responsibility in the city that is becoming unavoidable.

photo: devlin fenton

1 comment:

  1. I've been staring at this structure for some time from my bedroom window, and wondered why it was moving--especially as it's been rather windy of late. Glad to know they were just waiting to turn it on. Thanks for this, Adam.